47% chose to KEEP THE INTERNET and give up television.
"There is an entire generation ...that never knew life before the Internet"
"Children are pouring onto the Net. One of the main reasons is parents believe the Internet is an important tool for their children's learning and development." Peter Grunwald, President of Grunwald Associates.
"It may seem hard to believe, but there is an entire generation of Americans growing up that never knew life before the Internet. These online kids (ages 6 to 11) are on the leading edge of the youth market, ...the ones who are driving trends across industry segments. Advertisers need to understand not only what makes them tick, but also which media outlets best reach them." Steve Carnevale, Gen. Mgr., Simmons Market Research Bureau.
The world recognizes the potential of this generation and is already reaching out to them.
If we hope to reach them with the message of Jesus Christ, considering this mounting evidence, it is no longer a matter of IF we are going to harness the potential of the Internet for ministry but WHEN.
Can we afford to miss this opportunity?
There was a generation that grew up with radio. The church did not recognize that potential or seize it early on.
There was a generation that grew up with television. The church's response was equally complacent at first.
We must not procrastinate now with the Internet!
If we miss THIS opportunity, we will be in the unfortunate role of trying to play catch-up, while others who do not share the values and truths we cherish have already marked the territory, and turned this generation even further away from God. AND THAT IS THE BOTTOM LINE!
But understand this: While this virtual world is comprised of technology: computers, websites, and graphics, the people who live, move, and work in this virtual world are REAL. The consequences of their decisions and actions in this virtual world are REAL.
Today's generation is unlike any before them -- a people that defines their existence and meaning in digital media. They acquire their information and interact with the world in a way unique to anything we have ever known before. AND THEY ARE NOT GOING AWAY.
A recent Round Table Group survey said,
"The Internet is quickly displacing older media such as television and newspapers as the prime source of important information for America's young adults."
Peter Silsbee, Director of Youth Research for Harris Interactive, said,
"This generation is growing up inside a unique and fast-moving media, communications and entertainment space".
Other surveys report:
"Children under age 17 spend more time surfing pornographic Internet sites than they do gaming sites or other entertainment sites, and 21% of those are age 14 or under.
"More than 3 million children in America visited a pornographic web site in September 2000."